Who Gives A Crap, a provider of sustainable toilet tissue solutions, recently raised AU $ 41.5 million to accelerate its mission to help 2 billion people worldwide gain access to clean toilets and safe drinking water .
The capital will help unlock new ways to grow the business to accelerate its goal of providing access to clean water and toilets to everyone around the world.
Who Gives A Crap works with carefully selected investors who each bring world-class experience and expertise to help special purpose companies grow in a sustainable manner, including Verlinvest (whose Executive Director, Raphael Thiolon, will join the board). of Who Gives A Crap), Grok Ventures, Craftory, JamJar Investments, Airtree Ventures and Giant Leap.
Joining them will be an array of strategic investors who will help drive the company’s mission to do good, including former Unilever CEO Paul Polman (via Manatu Partners) and founders of Adore Beauty (Kate Morris and James Height), Culture Amp (Didier Elinga and English Doug) and Canva (Cameron Adams).
The tour was also supported by a handful of Australia’s top athletes via athletic businesses in basketball, cricket, AFL and football, including Matthew Dellavedova, Mitchell Starc, Alyssa Healy, Nat Fyfe, Josh Kelly, Matt by Boer and Stefan Mauk.
The investment cycle was led by Verlinvest, a family-owned investment group focused on growing special purpose brands including Oatly, Tony’s Chocolonely and many others.
Ben Black of VerlInvest said: “We invest behind global brands and entrepreneurs that drive long-term changes in consumer behavior, and believe the company should be a force for good, playing a role in shaping of the society.
“The Who Gives A Crap philosophy and model is exactly what drives us to create a more sustainable business ecosystem. Simon and his team have developed a profitable, consumer-centric business model that enables large-scale growth, intrinsic to the mission of giving everyone access to safe drinking water and sanitation – while driving abandonment. from deforestation of virgin paper products.
“We are delighted to support the Who Gives A Crap team in its international acceleration and to set an example for other disruptive brands to provide consumers with ethical solutions to today’s most important problems.” . “
Mike Cannon-Brookes, on behalf of Grok Ventures, said: “Who Gives A Crap is an impressive Australian outsider story. Simon and his team took something so simple – toilet paper – and turned it into a business with social and environmental impact. I hope other entrepreneurs will be inspired by their story of building a profitable, fast growing and environmentally sustainable business as well.