Small Business Saturday Focuses On Small Business Purchases


A three-generation business, the Swarthmore Flower & Gift Shop had its doors open and was full of festive vibes with plenty of holiday items for sale as it joined thousands of businesses across the country participating in Small Business Saturday .

Small Business Saturday was launched by American Express in 2010 and was recognized by the US Senate a year later. It was created to encourage people to patronize small businesses and encourage holiday shopping at home.

At Delco, 98 percent of the economy is made up of small businesses, defined as a business with fewer than 100 employees. There are approximately 12,000 small businesses in Delaware County.

The Swarthmore Flower & Gift Shop at 17 S. Chester Road, opposite Swarthmore College, was opened in 2007 by Joyce Walker Bruce, her daughter Joanne Walker and Joanne’s daughter and Joyce’s granddaughter Roxanne.

A moving Christmas train sat by the window with a merry-go-round horse, snowman, and holiday homes. Inside, the store was stocked with gift items ranging from $ 45 Czechoslovakian glass bottles, $ 2 Christmas stockings, plants, ornaments and picture frames, to a set of $ 27 worth of “A Christmas Story” floor lamps.

Walker Bruce credited his granddaughter with making most of the selections in the store, including the bottles.

“Look at those little Czechoslovakian bottles she found,” Walker Bruce said. “I don’t know where she finds this stuff. Beautiful Christmas gifts.

The resident of Prospect Park explained the origins of the store.

“It was my retirement plan,” Walker Bruce said of the store. “My daughter has been a florist for over 30 years. I had been a manager at Denny’s for 20 years when I retired, so I didn’t know anything about flowers, but my daughter did.

Fifteen years later, they’re still serving the community – although COVID has made it difficult for a while, so they’re happy to have a day like Small Business Saturday.

“We are grateful,” Walker Bruce said. “During COVID, we were closed for two and a half months. It’s not income for 10, 12 weeks. We are lucky to have succeeded. My granddaughter was able to get us one of these low interest loans. Fortunately, we wouldn’t be here without it.

Besides the support, she encouraged shoppers to patronize small businesses “to find things you can’t see in department stores for a reasonable price.”

Her daughter also explained what it means for store owners who run the affairs of the community.

“It means a lot to us,” Walker said. “It means that the city loves us and that we are part of the neighborhood. “

Until December, the Swarthmore Flower & Gift Shop will be open from 9:30 am to 4:00 pm on Mondays, Tuesdays, Thursdays and Fridays; 9:30 a.m. to 3 p.m. on Wednesday; and from 9:30 a.m. to 2 p.m. on Saturday. The shop is closed on Sunday.

At Lansdowne, small shopping is a way of life and Small Business Saturday started a day earlier as “A Bit of the Arts” opened at Twentieth Century Club on Friday and continued through Saturday. He presented 41 artists from painting and jewelry to ceramics and woodworking.

For those who missed out on Saturday, it is still possible to support local businesses, either by visiting their homes – or at the Holiday Village at the Festival of Lights at Rose Tree Park.

For the first three Fridays and Saturdays in December, a village with 12 vendor huts will showcase products from local businesses, including wine and liquor, and there is room for 72 vendors at the event. . The village will be open from 5:30 p.m. to 8 p.m. on the first three Fridays and Saturdays of December, from December 3 to 18 during the Festival of Lights. For more information, please visit


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