MARLBOROUGH, Mass.–(BUSINESS WIRE)–Raven360, the leader in customer journey acceleration solutions, announced the closing of an $8 million Series B funding round. The round was led by new investors Technology Venture Partners and Allos Ventures, joined by previous investors Nauta Capital and NXT Ventures.
Raven360 accelerates the customer decision-making process for businesses by helping marketers develop and deploy content on the buyer’s journey within the Digital Academies, which helps accelerate purchasing decisions . Marketing professionals are increasingly faced with software buyers who seek to conduct in-depth product research outside the traditional walls of a vendor’s website and who do not conform to traditional “funnel” approaches. of sale. With digital academies enabled by Raven360, web visitors become product reviewers from their first interaction by aligning relevant seller content with buyer issues. These academies provide an optimal path for prospects to learn about, demo, and purchase Raven360 customer products, gaining growing expertise, confidence, and commitment to spend. As usage grows, the Academies produce a growing share of customer leads and provide predictive insights into how the lead buying journey is progressing and how best to support customer-directed buying. Buyer.
“This latest investment in the Raven360 platform and our strong growth demonstrates just how eager the market is to leverage Digital Customer Academies to generate qualified leads and win new business,” said Joe Moriarty, co-founder and CEO of Raven360. “We are delighted to have the support of experienced investors such as Technology Venture Partners and Allos Ventures and look forward to rolling out industry-leading product enhancements while strengthening our sales force to meet the needs of customers new and old. ”
“With an experienced management team and a product suite like nothing else in the market, we are thrilled to partner with Raven360 and enable their customers to create more qualified sales opportunities in today’s competitive market. today,” said Don Bossi, general partner, Technology Venture Partners. . “By strengthening its sales and marketing operations and advancing its technology roadmap to integrate cutting-edge machine learning capabilities, we believe Raven360 will transform the way SaaS and Enterprise companies turn prospects into customers and into promoters.
“Raven360 has identified a critical feature set that is missing in the modern CMO’s toolkit for creating qualified, high-end opportunities,” said John McIlwraith, Managing Director of Allos Ventures. “This platform helps marketing teams build a long-term, company-curated lead generation asset, and reduce reliance on increasingly costly and inefficient external lead generation.
Raven360 will use this latest round of funding to expand its sales and marketing resources and make strategic go-to-market investments. Additionally, the company will improve the UX/UI of the platform and integrate machine learning and artificial intelligence capabilities to further drive prospect engagement within the Customer Academy environment.
About Raven360
Raven360 is a Digital Academy platform that provides knowledge-rich learning environments for prospects and customers. Integrated academies are the natural route for customers to navigate the buying funnel, which leads to stronger prospect engagement that generates a highly qualified buyer. Fast-growing companies around the world trust Raven360’s training academies to onboard, teach, coach and inspire customers, partners and employees
About Technology Venture Partners
Technology Venture Partners is committed to transforming unique, high-potential technology companies into successful businesses and market leaders. Our focus on growth capital investments in the technology sector enables us to use our financial expertise, industry knowledge and strategic insight to provide guidance to entrepreneurs and business leaders in building new ventures. successful and market-leading organizations. https://tvp.com/
About Allos Ventures
Allos Ventures invests in startup and start-up technology companies based in the Midwest and beyond. Investments are focused on B2B software companies, increasing the capital provided by early-stage investors. In addition to the capital provided by Allos, the portfolio companies benefit from the extensive operational and commercial experience of the company’s team, which makes itself available as needed to support the growth of each portfolio company. www.allosventures.com.
