The Living Food platform focused on fresh foods has secured $ 7.5 million (around Rs 56 crore) in a Series A funding round led by Amasia.
The cycle also saw the participation of SOSV, Blume Founders Fund, Xander Group founder Sid Yog and Nexus Venture Partners co-founder Sandeep Singhal, among others.
The company plans to expand its presence to Mumbai and then other cities throughout this year, while strengthening its logistics and technology solutions and rolling out new brands with the new capital.
Living Food claims to deliver local and high quality products to its customers on the very day they are harvested or produced.
Living Food Co Pvt Ltd was founded in 2018 as a farm-to-table subscription service with a vertical temperature controlled hydroponic farm. Since then it has expanded to include over 700 storage units (SKUs) across 24 categories in Bangalore, including seasonal fruits, leafy greens, fresh breads, artisan chocolates, spreads and sauces and cold pressed oil.
“We have found plenty of growth opportunities while remaining focused only on Bangalore. This round table testifies to our constant desire to transform the eating habits of our consumers. We did this by providing access to a wide selection of fresh, clean and credible foods through our fast and innovative fresh food supply chain, ”said Akash Sajith, Founder and CEO of Living Food.
Living Food further claimed that the number of orders placed through its platform increased tenfold over the past year, while the company’s Net Promoter Score (NPS) remained at 93.
It currently makes the majority of its deliveries within 24 hours, with 80% of orders arriving within six hours.
Living Food has entered the cloud-based kitchen area, where dishes are cooked from fresh items sold on its website, according to the company.
Amasia supports companies focused on the fight against the climate crisis and the sustainability of the planet. Amasia is participating in the seed of Series B stages, across the United States, Southeast Asia, India, Europe and Latin America. Created in 2013, Amasia has supported nearly 50 companies.
In one of the similar deals, Houz of Nature Pvt Ltd, which operates OneGreen, a market focused on pure, safe and natural products, raised an undisclosed amount as part of a pre-seed funding round from of well-known personalities Rannvijay, Vidya Malawade and Nikhil Chinapa in November.