As restaurants around the world spruce up their menus with plant-based alternatives, vegan giant Impossible Foods has taken matters into their own hands to offer customers more meat-free options. The plant-based protein company recently announced the opening of its first plant-based restaurant concepts across the United States, with the goal of providing consumers around the world with the brand’s signature vegan meat products. The Impossible Shop will function as a âghost kitchenâ in partnership with the restaurant chain Dog Haus.
The Impossible Shop will feature the company’s signature vegan meat products at Daug Haus stores across the United States. Currently, the company operates 39 ghost kitchens in Colorado, Texas, Illinois, Wyoming, California, New York and Maryland. The Impossible Shop is currently a delivery-only business, which will bring customers several herbal options right to their doorstep. Customers can order from multiple online delivery platforms including Grubhub, Uber Eats, Postmates, and DoorDash.
Impossible’s partnership with Dog Haus follows a long history between the two companies: Dog Haus first partnered with Impossible when it became one of the first restaurant groups to permanently add the plant-based burger on its standing menu. Now the restaurant chain is helping to make virtual dining possible for the Impossible team.
As fast food quickly embraces plant-based alternatives, the vegan protein pioneer plans to capitalize on the rapidly growing market. A report from Verified Market Research found that the global vegan fast food market is valued at $ 17 billion in 2020 and predicts that it will reach $ 40 billion by 2028. Accelerated growth will be fueled by food giants. vegetable proteins like Impossible and its market. rival of Beyond Meat.
The Ghost Kitchen will serve some of the company’s most popular products, prepared to illustrate the potential of plant protein. The Impossible Shop will also help showcase the company’s new products to a national audience. The online restaurant aims to encourage curious plant consumers to try innovative alternatives to vegan proteins. The vegetal menu will include:
- The Boutique Burger: The Impossible Burger signature patty is topped with tomato, dill pickle chips, shredded lettuce and the new Shop sauce.
- The Double Sop Burger: The two-tiered burger consisted of two Impossible patties with lettuce, tomato, dill pickles and Shop sauce.
- The Impossible Merge of Pat-B: The quarter-pound Impossible Burger comes served with cola caramelized onions, a new plant-based cheese sauce and dill pickles. The melted vegan galette is served on sourdough bread with a side of Shop sauce.
- The Chili Cheese Shop Burger: The chili cheeseburger comes with vegan cheese and vegan chili served on a brioche bun. The burger can also come in a Double down variation.
- Impossible Sesame Sticky Nugget with Fries: Impossible presents its new plant-based chicken nuggets covered with a sticky sesame sauce served on a bed of fries.
- Impossible Breakfast Sausage Burrito: The breakfast item includes a hot tortilla filled with Impossible Sausage, plant-based eggs, crispy tater tots, avocado, vegan cheese, chipotle cream and fresh tomatoes.
- Shop chili cheese fries: A bed of chips topped with chipotle cream, plant-based cheese and vegan chili filled with Impossible Sausage crumbles.
Impossible’s latest $ 500 million funding round brought the total valuation of the plant-based company investment to nearly $ 2 billion, reaching a milestone for the protein-based market. plants. The company intends to expand its product distribution, development and partnership with private equity. Through Impossible Shop and its partnerships with Burger King, Fatburger and other restaurants, Impossible has successfully established itself in the restaurant industry.
Today, the company is working to expand its already extensive product line to include other forms of protein. The company currently offers Impossible Burgers, Impossible Sausage, Impossible Pork, Impossible Nuggets and its latest Impossible Meatballs. The company plans to someday bring vegetable protein to all sectors of the protein market, with the goal of pushing development with the newest financing capital.
âWe are fortunate to have great investors who believe in our long-term mission,â said Impossible Foods CFO David Borecky. âThe latest round of funding allows us to further accelerate our product innovation and global expansion efforts as we continue to harness the power of the food system to satisfy consumers and fight climate change. “
The 6 best fast food chains with plant-based options on the menu
Fast food restaurants have finally understood that their customers don’t come just for a hamburger, fried chicken or beef taco. Many now have plant-based foods and come up with creative and delicious ways to get more greens on the menu. Here are the 6 best fast food chains with plant-based options on the menu.