Watch out for the Tex Mex falls.
Flytrex, the Israeli startup that aims to beat Amazon in the race for drone deliveries, announced today that it will expand its service to Granbury, Texas, near Dallas-Ft. Value. The service will allow people who live in the immediate area to have food from Chili’s and Maggiano’s Little Italy delivered to their backyards by drone.
The move comes after the company received a new waiver from the Federal Aviation Administration (FAA) to deliver within one nautical mile as part of its partnership with Causey Aviation Unmanned. It also follows a successful pilot project in North Carolina in which residents were able to receive items by drone during quarantine.
Tel Aviv-based Flytrex has since announced $40 million in funding, as reported Tech Crunch in November last year. The company has partnered with major retailers such as Walmart to test the feasibility of drone delivery mechanisms that are not only convenient, but safe, affordable and environmentally friendly.
The concept has its skeptics. Even though it’s been almost nine years since Jeff Bezos unveiled Amazon’s aerial ambitions on 60 minutes, package-laden autonomous drones haven’t exactly flooded the skies since then. However, drone delivery seems to work relatively well in limited scenarios, like transporting light items – food, for example – over short distances.
For its arrival in Texas, Flytrex is also extending an existing partnership with Brinker International, the parent company of Chili’s and Maggiano’s Little Italy, which also happens to be based in Dallas. Eligible area residents can try out the service using the Flytrex app.